Local Market & Seller Strategy
Local market analysis, seller strategy, valuation context, expired-listing relaunch advice, and a Zillow-informed listing perspective — written by James Granat.
Latest Articles
Neighborhood Guide · April 2026
Family-oriented surf vibe with a real night-life corridor. Same school district as Newport. ~$1.85M median, 35 days on market, 2 miles to the sand. A 35-year local breaks down what Eastside actually is, who it fits, and what the listings won't tell you.
Read Article →Market Update · April 2026
Median home price hit $1.63M in April 2026 — but homes now sit 41 days on market and values are off 7.2% from peak. A breakdown of what the cooling actually means for buyers and sellers in the next 90 days.
Read Article →More articles in progress — check back soon.
A personal valuation prepared by hand — not an automated estimate. Recent comparable sales, active competition, and a pricing read with the reasoning visible.
Your Agent
I grew up in Costa Mesa — 35 years on these streets. Before real estate I spent a decade at Zillow working on the systems that influence how listings get surfaced and how buyers shop online. That experience changed how I think about every listing.
Clients work with me when they want an advisor — someone who tells them when to move, when to wait, and when the number doesn't match the product. Whether you're buying, selling, or both, the goal is the same: a calmer process and the right decision at the right terms.