Zillow Showcase is an elite listing format that puts your home at the top of Zillow search results with an immersive, full-screen visual experience — interactive floor plans, high-resolution photo tours, and priority placement that standard listings simply can't match.
- Priority placement above standard listings in Zillow search
- Immersive full-screen photo slideshow experience
- Interactive floor plan display to help buyers visualize the space
- Dedicated listing banner that stands out from the competition
- Increased saves, shares, and showing requests
Your Home, Elevated on Zillow
Zillow is where the vast majority of today's buyers start their search. A standard MLS syndication puts your home in a sea of identical listings. Zillow Showcase makes yours impossible to ignore.
With Showcase, your property gets a premium visual treatment — rich photography, interactive floor plans, and top-of-page placement — that commands attention and drives significantly more qualified inquiries than a standard listing ever could.
Your home deserves to be seen. Showcase makes that happen on the platform where buyers are already looking.
SEE THE DIFFERENCE
What Buyers Actually See on Zillow:
Showcase vs. Standard
STANDARD LISTINGS
Short-form video is the most powerful way to create an emotional connection with a property. I produce and boost cinematic property reels on Instagram, Facebook, and TikTok — with paid targeting to reach buyers actively in-market in your zip code and surrounding areas.
- Professional property reels shot and edited for social media
- Paid promotion on Instagram, Facebook & TikTok
- Geo-targeted to buyers in Costa Mesa, Newport Beach, Irvine & nearby cities
- use retargeting ads that follow interested viewers across platforms
- Lifestyle-focused storytelling — not just a walkthrough
Reach Buyers Where They Live
The average person spends over two hours a day on social media. Buyers aren't just on Zillow — they're on Instagram watching reels, scrolling Facebook, and discovering homes they didn't know they were looking for.
I create short-form video content specifically designed to showcase your home's best features in a format that platforms actively promote. Then I put real advertising dollars behind it — targeting buyers by location, behavior, and life stage to make sure the right people see it.
This is the marketing your last agent didn't do. It's why homes get seen — and sold.
When a buyer in Orange County searches "homes for sale in Costa Mesa" or "3-bedroom house near South Coast Plaza," I make sure your property appears at the very top of those results — through targeted Google Search and Display campaigns built around your home's specific attributes.
- Keyword-targeted search ads for your home's specific neighborhood and features
- Google Display Network ads shown across hundreds of relevant websites
- Remarketing to buyers who have already viewed similar properties
- Landing page with high-quality photos, video, and direct contact
- Full campaign reporting — you see exactly where your ad dollars go
Be Found by Motivated Buyers
Google is where buying intent lives. When someone types "homes for sale in Costa Mesa" or searches for homes with your property's features, they're not just browsing — they're ready to act.
I run targeted Google Ads campaigns that put your home at the top of those searches. Combined with display ads that follow interested buyers across the web, your property stays top-of-mind throughout the buyer's decision process.
Most agents don't run paid search campaigns for individual listings. That's the gap I fill — and it's how expired listings become sold listings.
CHANNEL 04
Artificial Intelligence
Your Listing, Matched to the Right Buyers Automatically
Most agents still advertise the old way. I use AI to analyze buyer behavior across every platform, identify who is most likely to purchase your specific home, and put your listing directly in front of them before they ever call another agent.
- AI analyzes buyer signals across platforms to predict who will convert
- Listing copy engineered for AI-powered search — ChatGPT, Gemini, Google AI
- Machine learning matches your home to active buyer profiles in real time
- Daily performance data drives continuous strategy adjustments
- 10 years building these systems inside Zillow — I know exactly how they work
From Expired
to Sold
Re-listing your home with a new strategy doesn't have to be complicated. Here's exactly how I move from day one to closing.
Strategy Consultation
We review what happened with your previous listing, do a fresh comparative market analysis, and build a custom plan — pricing, presentation, and marketing.
Prepare & Produce
Professional photography, video production for social reels, and staging guidance to make sure your home shows at its absolute best before it hits the market.
Launch Across All Channels
Zillow Showcase goes live, social media reels go live with paid promotion, and Google Ads campaigns launch — all within 72 hours of listing activation.
Active Buyer Pursuit
I follow up on every inquiry personally, conduct showings, and use retargeting ads to re-engage buyers who viewed but didn't act yet.
Negotiate & Close
When offers come in, I negotiate on your behalf to maximize your net proceeds — and manage the transaction through to a successful close.
ABOUT YOUR AGENT
James Granat
REALTOR® · DRE #02215385 · COSTA MESA
Born and raised in Costa Mesa, I’ve spent my entire life in the community I now help people call home. Before real estate, I spent 10 years at Zillow — where I mastered digital advertising, AI-driven marketing, social media strategy, and Google campaigns at scale. I’ve seen firsthand how the right marketing moves a property that nothing else could.
That experience is exactly what I bring to every expired listing I take on. I’m not guessing at what works — I built these systems from the inside.
Your Home Has a Buyer.
Let Me Find Them.
A free, no-obligation strategy call. We'll review your previous listing, discuss a new approach, and I'll tell you exactly what I'd do differently — and why it works.
James Granat · Realtor® · DRE #02215385 · Costa Mesa & Orange County, CA